Previous |  Contents | Next Download the eBook Social media platforms encourage you to feed them constantly. Fair enough, they have the audience. But you need to feed yourself!  You’re lucky Photographers are fortunate in that their work generates rivers of desirable online content. You need to avoid giving away the Crown Jewels, and you need your clients’ permission to share, but your photography is a wonderful online resource. The ideal Things aren’t always ideal in the real world, but nevertheless… — Real friends are better than Facebook friends. To View More >>

Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s the To View More >>

Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

I've just finished re-watching Barry Schwartz's Ted Talk on The Paradox of Choice. He makes this very important point: Too much choice produces paralysis. Offer people too much choice and they'll find it very difficult to choose at all. Yes, at Queensberry we offer a lot of choice! We know that. We do it because every photographer is different. And we agree, as Barry Schwartz says, that it can be difficult to get your head around. But … if you want to sell products, you need to make the effort, not leave it to your customers.  As our designer friend Donna says, to run a design To View More >>

Here's a look at what goes on in the Queensberry printery — prints, album layouts and canvases being created under the expert eyes of our technicians. Quality is paramount to us. Queensberry print makers Chris and Alex chat about some of our print options, and their own hands-on, eyes-on approach. Printing your photographs is a hands-on process at Queensberry, and we're sticklers for detail — every step is subject to strict scrutiny, and monitored closely from start to finish. But preparing your files properly is just as important to getting To View More >>

A printed portfolio of your work is a great way to attract new clients, land jobs and leave a lasting impression. And you can take it with you — never show up to a meeting empty-handed again! A high-quality, well-edited portfolio signifies the value of your work and helps you stand out from the crowd. These examples illustrate the variety of photographers we create these for, and the different types of books we make for them. Click the '+' buttons for lip-smacking close-ups. Lola Photography's Exhibition 10x10 Q Book Medium with offset Tintoretto printing. To View More >>

This is the third in a series from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales.  Click here for Parts 1 and 2. Today, Megan suggests some questions designed to help you set profit goals. Okay, so you have identified your purpose and passion, and you know the client experience you want to create.  Now, what systems will you put in place to deliver the experience—the brand promise—that you hope to share? To View More >>

It's that time of year again! Time to spend with family and friends, take stock of the year been, and look forward to the year ahead. With that in mind, you'll be wanting to know how to ensure your clients receive their albums by December. To keep stress levels low, we recommend sticking to the timeline outlined below. So here goes... We close at 3.30pm on Friday 22nd December 2017. We re-open at 8am Monday 8th January 2018.  We're opening earlier than usual in 2018 to allow enough time for sample orders for February trade shows. Using our free album design service?  We'll need To View More >>

After more than fifteen years in the business, UK photographer Simon Whitten of Firehorse Photography & Filming has covered more than 600 weddings on four continents. He's has been a friend of Queensberry for much of his career. Simon is strong-minded character who believes that the key to success is to find your own way and stand out from the crowd. "Don't follow the latest fads or fashions," he says, "or you will only ever be a follower, and always late to the party." We asked him a few questions about how that's reflected in his life and work… Simon's first To View More >>

A few weeks ago Luke, who works at Queensberry, told us his grandparents were away overseas. After selling their movie theatre they’d decided to take a trip to Italy. They kept in touch, as he asked them, but little did they know he was collecting their photos to make an album of their adventures and special time together.  It was a fun project to work on. He kept feeding the images to Steph as they came in, and in some ways, we almost felt like we were travelling with them… We loved seeing their smiling faces, and loved even more the stories that Luke would tell us as he dropped To View More >>